International students help to generate billions of dollars each year for countries, and Universities UK estimates that number to be 8 billion pounds a year for the UK. The UK government has implemented many new changes to the higher education and visa system which is turning international students away. To help maintain the number of international students, many institutions are turning to agents and other student recruitment agencies.
Competition is increasing with other European countries, most notably France, as well as North American countries. The cost of recruiting international students is increasing and institutions do not have the funds to keep up. Building and maintaining relationships with students in foreign countries is too expensive for universities to maintain and thus they are turning to the alternative.
There are two trends that can be noticed:
1. Outsourcing of recruitment services and
2. Heavier reliance on education agencies to grow international applications.
Institutions are trying to figure out ways in which they can effectively use agents while still having control over the process. At LearnHub, we offer a variety of marketing solutions for your intsitution to help attract top students .
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