Boston University’s business school dean Kenneth Freeman has set out to prove that there are three elite business schools in Boston. Against all odds, Freeman is planning on refocusing the curriculum at Boston University’s School of Management to make it competitive with other top schools in the Northeast. Concentrating on the trends in the economy, Freeman points out three sectors where he feels “there will be more job creation, more financial market creation and more value creation.” These sectors include health care and life sciences, digital technology and alternative energy and sustainability.
Freeman noted that it was imperative that the faculty be onboard with the changes to the curriculum and gained their approval in early 2012. Having a dean change after 19 years allowed for the faculty to be more welcoming to Freeman’s ideas to transform the curriculum. The changes will include a focus on the specialization in the three sectors including integrating case studies and experiential projects. He estimates that 40% of those b-school students who are currently entering into finance and consulting will venture to the three high growth fields.
Freeman’s strategy goes further than just changing the curriculum and is aiming to recruit new faculty who will be more flexible towards the new sectors. He hopes to create academic centers in each field and launch global case competitions in each area. With the support of the faculty and Freeman’s drive to create these changes, Boston University may stand up to rival against Harvard and MIT.
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